the male gaze continued

today with mr smith we continued our work on the male gaze by analyzing a provocative underwear picture featuring a model posing in underwear. one of the main things picked up today was how the camera takes the view of a man and how women are reduced to almost inanimate objects and all personality and human features tend to be removed.
however, today the idea that some women may like to be looked at as an attractive object of desire or lust was also displayed. several other theories were also displayed, as we also noticed that the posture of the women suggested power or stauts in wearing the underwear and as the advert was advertising to women this could have been the intention. the clever advertising method had allow them to appeal to women in this way as well as men as it would make men think that buying this for their partners would make them look like the model. these connotations are all cultural and semantic codes, e.g. if we take the fact that she was wearing high heels in the advert which makes her appear taller, this connotates power in a taller person, in our society.